(EMAILWIRE.COM, April 19, 2007) Lead generation is the lifeline of numerous professional businesses and it’s no wonder this niche is one of the most highly searched set of keywords on the Internet. According to the Yahoo! Search Marketing tool, Internet surfers typed in some form of lead generation terms over 315,000 times during February of 2007 alone. This has led numerous companies to try to find innovative ways to drive traffic to their websites. For example, SalesGenie.com, one of the largest lead providers in North America, used highly creative television commercials that aired during the Super Bowl this past year to attract new clients and visitors to their website.
The Leads Warehouse launched their beta version today.
Pete Tolman, founder of The Leads Warehouse is a mortgage professional who also operates his own lead generation company. “I spent hundreds of hours each month searching for the best mortgage lead programs I could find as a mortgage write,” says Tolman. He hopes that, by creating an old fashioned co-op where lead generation companies combine their advertising resources and market to the masses, professionals like him will be able to save valuable time yet still be able to receive all pertinent information on the various lead generation tools available.
David Webb, managing partner of ChiangWebb, who is designing and marketing the site, envisions an “Expedia.com-type experience.” When people search for hotels, they start with a major hotel site. Every bit of information is available without ever having to leave the site for nearly every hotel in America. “We want the searcher to be able to find all the pertinent information in regards to how to get the best lead programs for their respective business,” states Webb.
The beta version is now up and operating. The co-op will purchase advertisements in leading trade publications, target several high-traffic sites for banner ad placements, run a PPC campaign on the major search engines, and mail 5,000 heavy lead buyers every month. For more information regarding the co-op, you can visit the website at http://www.theleadswarehouse.com or contact them by phone at 800-726-0640.